Canola has been a hot topic of conversation the past couple of months. Last April, China banned Canadian Canola producers from importing into their country. The move impacted the industry in a big way—fourty percent of Canada's canola goes to China. The Canola Council of Canada remains positive, however, and is looking at expanding into other markets in Asia including Japan and South Korea. They recently returned from a trip to Seoul, South Korea and Japan.
"Relationships are really important in the Asian culture and in Japan and Korea specifically. Being there to talk face to face with our customers is of the utmost importance,” says Canola Council of Canada VP of Public Affairs, Brian Innes
South Korea is the third largest market for Canadian canola oil.