The U Sports Mens Hockey National Championships will be in Lethbridge March 14th thru 17th, but the Downtown BRZ wants you to get excited about the big event now.
There are four initiatives in place, including a social media contest where people are encouraged to submit photos and videos of what hockey means to them. According to Shilpa Stocker, manager of the Lethbridge Lodging association, the projects are expected to bring major traffic to the downtown core.
"Right now, all our accommodations are getting filled up... with seven teams from out of town coming in for these championships which is major boom in terms of economic impact. Our hotels are filling up. All of those people will be at restaurants/lounges, before and after the game. They'll all be celebrating with us. This is fantastic and we hope that people come downtown and shop downtown, eat, enjoy and relax in the beauty of what we have to offer."
Lethbridge is just the third city in Western Canada to host the USPORTS Men's National Hockey Championships.