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Ford in Lethbridge creates impaired driver demonstration

March 14, 2019

A demonstration was held at Dunlop Ford where individuls were able to put on equiptment that made them feel impaired.

With St. Patrick’s Day around the corner, Ford Canada hosted a demonstration that emulates what it’s like to feel impaired. The live demonstration included goggles, a neck brace, body and leg weights. The objective is to keep drunk drivers off our roads. Mother's Against Drunk Driving (MADD) was present as well.

"It's fun. But again, it also shows everybody through a fun way of education...how you do loose the control of some of your limbs, your motor skills...that sort of thing. (Today) we were just walking here. Now, you take those skills and put yourself behind the wheel, and what can happen. And, how easy it does happen," says president of victim support at Southern Alberta's MADD.

Ford has also developed simulators for drug abuse, and pregnancy which they plan to bring to Lethbridge in the near future. According to MADD, crashes involving alcohol and/ or drugs are the leading criminal cause of death in Canada.