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Brick-and-mortar retail isn’t dead

January 8, 2020

It seems odd that the generations who are conditioned to accessible technology, are practically glued to their phones, and have never turned to a leather-bound encyclopedia before consulting Wikipedia, would prefer in-store experiences over online shopping. But that is just it – it is the interaction they crave. 

BCN's Laurice Alexander spoke with Lethbridge retailers and shoppers about why brick-and-mortar is making a comeback.