Nearly 7,500 bags of french fries supplied by McCain Foods, will be given away at Western Tractor dealerships throughout Medicine Hat, Burdett, Taber and Lethbridge.
"We're really appealing to businesses to really step up and basically sponsor caseloads of the product that we can give away," says President of Western Tractors, Steven Dyck.
"This is a great inactive to raise awareness on french fry consumption — maybe get a few people to go out and eat a few more french fries in the next few weeks," adds Senior Field Manager at McCain Foods for Western Canada, Jeremy Carter.
The goal is to raise $100,000 for HALO Air Ambulance, while shining a light on Southern Alberta’s potato farmers, who have been deeply affected by the COVID-19 pandemic.
"A lot of families and a lot of jobs are on the line. Not only on farming operations like the Perry Produce family has, but also in the plants that produce this potato product," continues Dyck.
HALO Air Ambulance CEO, Paul Carolan, spoke about the connection between the organization and Alberta's rural communities.
"The connection to the farming and ranching community goes back to our very beginnings and we've been on missions where we've gone to help people in farming and ranching that have been injured doing what they love to do and have done in their families for years".
If you would like to donate, you can visit https://www.westerntractorfreefryday.ca